The camera company Canon’s newest venture is a studio that offers more amenities for amateur and professional users of Canon’s products. The new center is designed to showcase Canon products and connect with professionals, especially those in the entertainment industry. Not far from the digital intermediate suite is a workflow room, where a video editor can see what footage captured with Canon cameras looks like while using the company’s latest 4K reference monitors, one of which uses high-dynamic range technology and a high-definition television available to everyday consumers.
If a television or film producer wanted to see what the finished product would look like on a projector, they can do so in the facility’s 4K screening room. To make the editing-to-screening process smooth, each room on the floor is connected via fiber-optic cables and allows for up to six uncompressed streams of 4K footage to be played at once or one uncompressed 8K stream when that technology is available, said Joseph Bogacz, a professional engineering adviser for Canon.
I visited Canon's new Burbank facility for the first time yesterday, and I felt kind of like a Star Wars fanboy visiting Lucasfilm or something. I know it's a weird thing to say, but I'm the type of person that is extremely brand loyal.
I've been buying pretty much EVERYTHING that Canon makes ever since I bought my first Canon film SLR and Canon 10D DSLR when started my professional photography career... and now I have everything from huge telephoto Canon L lenses to current full frame 1DX Mark II and 5D Mark 4 DSLR camera bodies to my Canon mirrorless M6 to my beloved G7X Mark II for vlogging to my trusty old Canon Elph pocket camera for listing things on Craigslist... you get the idea. Full Review